case study
Tooned Up Gifts
Verticle: Retail & Apparel
about the client
ToonedUp is a novelty Etsy store that sells handcrafted, personalied mugs and flasks. The audience is widely male-dominated and a large portion of sales are wedding presents and groomsmen gifts. ToonedUp had already experienced some success but was looking for a boost in performance and hired the team to help take their efforts to the next level.
the goal
Attracting wedding guests and members of bridal parties that were looking for a unique and memorable gift.
the solution
The Tooned Up Gifts team partnered with Amber and her agency, VII Digital, to discussed expanding their existing ad strategies to reach new sales goals. The team created a test with relevant audiences and bid strategies. The team also setup a product catalog to provide custom retargeting options. They tested multiple campaign objectives including increasing sales through Conversion campaigns and Dynamic Product Ads.
the tools
Photo Ads
Carousel Ads
Lookalike Audiences
Automatic Placements
Custom Audiences
Dynamic Product Ads
the results of the campaign:
Ad Spend
revenue
return
